[ETEC 527] YouTube and Twitter Continued…

This week I’ve been really diving into updating myself and learning more about YouTube. I used to use YouTube pretty heavy as a videographer until I learned about and started using another video hosting and sharing site called Vimeo more. Vimeo and YouTube have some similar features but varying contrasting differences in their platforms and settings. For my job I have had to rely on a lot from memory and knowledge that I have of video uploading and performance settings to keep our media up to date (I upload videos I have taken from events and promos for our program and link them from YouTube to our website mainly), and I have paid little attention to all of the upgrades and features the platform has made since it first started. I set up all of the playlists for class on my YT account and found myself immersed in a sea of videos about content creation which I primarily do in my position at work. I also found some pretty cool videos about how to set up classroom channels during quarantine, and several on creating engaging content for online learning. I can tell these videos will be very helpful in the near future for me. Creating engaging content is vital for the platform and also for teaching and learning. I watched the video, “YouTube pros share 5 steps for getting your educational channel started” and one of the first tips they gave was to “Define Your Audience”. This helps with creating a foundation on who you are creating the content and giving the information to, whether it is a student or a professional team that are already knowledgeable to a subject or brand new to it. This brought me to learning about new tools and tricks that have been added to the Youtube platform.

One of the newest features that YouTube has added just this year is data access to audience availability and engagement. This feature lets you know when your audience is online and pinpoints which hours a channel’s audience is most active. That is amazing! YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind Google (which is YouTube’s parent company). The potential to engage and drive viewers to content during peak times can open so many doors for access to content, such as determining the best times to broadcast live streams! The changes and features YouTube has are extremely beneficial in education, business, and for personal engagement and creativity and I’m actually excited to start using YouTube for more than just linking a video for work now.

Continuing my Twitter Adventure has also been a blast. I’ve probably done more research and Tweet watching that engaging during the week, but I think by the end of the week I should have done a lot more. I researched the hashtag list from class and loved all of the information and accounts I saw for #EdTech, #edupreneur, and #WeTeach so far. I’ve also started using more of my Twitter for iPhone than Tweetdeck, even when I am on my desktop for some reason. It just seems more accessible and convenient for me considering I’m usually doing 12 things at once on the computer and on the phone all at the same time and the app seems easier to navigate in the moment.